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Commercializing University and Government Science: Developing “Eco-value Propositions” for Technologies

  • 27 Feb 2015
  • 10:00 AM - 12:00 PM
  • Telfer School of Management, Desmarais Building, DMS 7170, 55 Laurier Avenue East, Ottawa

Management Research Seminar with Jeremy Hall (Simon Fraser University)

Friday, February 27, 2015, from 10:00 a.m. to 12:00 p.m.

 

The Management Research Seminar Series invite you to a seminar given by Jeremy Hall, Ph.D., Professor at the Beedie School of Business (Simon Fraser University).

Commercializing University and Government Science: Developing “Eco-value Propositions” for Technologies That Would Otherwise Sit on the Shelf

A key challenge for any new technology is to provide a value proposition for industry and investors, which can be particularly challenging in established markets with well-entrenched incumbents such as forestry and agriculture. I discuss how university and government scientists can develop value propositions for established, cost-driven sectors. I specifically focus on ‘eco-value propositions’, i.e. more sustainable technologies that may initially have inferior technical and/or commercial feasibility, but may help firms address emerging regulations, meet environmental certification schemes or provide entrepreneurial opportunities for impoverished communities. I outline a technique that explores the interactions among technological, commercial, organizational and societal (TCOS) uncertainties (Hall and Martin, 2005; Matos and Hall, 1997; Hall et al, 2014), which in turn can identify value propositions that would otherwise be overlooked if only technical and/or commercial parameters are explored. Such eco-value propositions can stimulate industry interest, at which point applied R&D investment can focus on improving technical performance and commercial viability.

Date:
Friday, February 27, 2015
Time:
From 10:00 a.m. to 12:00 p.m.
Location:
Telfer School of Management
Desmarais Building
DMS 7170
55 Laurier Avenue East
Ottawa ON K1N 6N5

RSVP by Thursday, February 26, 2015 to Caroline Faucher at faucher@telfer.uOttawa.ca.

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